An organizational culture rooted in philanthropy allows a development team to broaden their horizons past revenue targets. The focus is instead on building long-term sustainability for programs and services through meaningful donor relationships.
The idea behind a philanthropic culture is not only appealing in theory but has tangible benefits in the long-run. So what’s standing in-between organizations and this goldmine of a mindset? Bridging the gap between a good idea and the meaningful action necessary to cultivate a philanthropic culture.
Culture encompasses values and behaviors. It is not rooted solely in leadership but throughout the entire organization. When philanthropy is embraced in this manner, it leads to increased mindfulness of mission within daily activities, such as building donor relationships.
Philanthropy is a learned behavior. The first step in cultivating a philanthropic culture is teaching people not only what it means but how it applies to them.
Listed below are the four trust principles featured in The Trusted Advisor that we find helpful in guiding the process:
A focus on others, for the other’s sake – including donors, co-workers, clients, executives, etc.
A collaborative approach involves and engages the entire organization, not just the development team, in fundraising efforts. Seeking connections and skills sets from within will strengthen those efforts. Collaboration also speaks to having joint goals amongst donors and the organization.
An emphasis on long-term relationships with donors promotes the longevity of the relationship and sustainability of giving potential. Avoid a transactional perspective when it comes to donors, instead focus on how the relationship can bring about long-term success for the donor and the organization.
Transparency, in all matters, is crucial. The more people can see the tangible effects of their efforts, both donors and staff, the more credibility an organization has. Credibility in turns fosters trust and increases the likelihood that the individuals involved now will remain involved.