Cindy Peterson shared her career and life journey on the 605 Founders podcast, Behind the Business, in August 2024. She discussed moving to Sioux Falls nearly 20 years ago for a role with the Sioux Empire United Way, leaving that role to start Maximizing Excellence, balancing being a business owner and a mother to her two children Alex and Maddie, growing into her identity as an entrepreneur, and more. Listen to the full episode on Spotify.
Behind the Business | Founders in the 605 is a podcast hosted by two Sioux Falls area real estate professionals, Alexis and Marcus Mahlen. They interview tenacious business funders that are shaping the entrepreneurial success in South Dakota. Every episode features Alexis and Marcus delving into the triumphs, challenges, and remarkable journeys of local business founders. ‘Founders in the 605’ honors the unyielding spirit of South Dakota’s entrepreneurs, discussing the innovation and ambition that define South Dakota as a beacon of entrepreneurial inspiration.
